A Letter for Founders Who Choose Better Over More

An essay every other Monday. Sometimes a podcast episode. The kind of slow read you actually finish.

What you’ll receive:

An essay every other Monday.A worked idea, an experience, a reflection. Reading time ~7 minutes.
Sometimes a podcast episode: Being Is the New Doing — The Show. Released when an episode is ready, not on a forced cadence.
And occasionally, a Thursday letter. Rarely more than two emails per week.

This letter is for you if

You are a founder, or you run a small team, and you have already built something that holds.

Profitable solo founders — you carry your business alone, your revenue is solid, and you're working on what's next without wanting to copy other people's recipes.
Small teams of 2 to 10** — you run a human-scale structure and you know that the right decisions are not made inside an Excel sheet.

My letters are not really for those who are just starting, and not for those looking for miracle recipes or copy-paste tutorials. No judgement, it’s just not the same conversation, and you wouldn’t be served here.

And from time to time…

When I open a workshop, a Power Month, a retreat, or a program, subscribers are always notified first. A few times a year. Never more.

Who writes these letters

Valérie Demont — mentor and consultant for founders and conscious business. Founder of Greenheart.business sàrl. Creator of the FLUIDE method and of the proprietary concept of inner governance. Author of Being Is the New Doing (2026). Host of Being Is the New Doing — The Show podcast.

Based in Lausanne, Switzerland. 25 years in C-level marketing. Two burnouts walked through. Six proprietary frameworks.

A letter that’s read, not just received

My french newsletter has

50%

average open rate — 2.4× the industry average (Mailchimp 2024 benchmark: 21%)

500 founders receive it every week.

I would love an equally supportive and engaged audience in English.

Are you in?

No spam. One-click unsubscribe, anytime.

Welcome to my English Newsletter

Maximum of 2 newsletters per week

About the author

Valérie Demont.

Business Mentor & Consultant · Founder of Greenheart.business · Lausanne

Valérie Demont is a mentor and consultant based in Lausanne, founder of Greenheart.business. She supports seasoned entrepreneurs who want to build their business from the inside out — and hire their first AI employees from their inner governance, not from a list of tools. Author of FLUIDE — Être est le Nouveau Faire (Amazon, 2025) and Being Is the New Doing (Amazon, 2026). She runs the workshop Engage Your First AI Employees — the sequence for configuring your AI system from your leadership instinct.

→ Learn more about Valérie

A Letter for Founders Who Choose Better Over More

What you’ll receive:

This letter is for you if

And from time to time…

Who writes these letters

A letter that’s read, not just received

Welcome to my English Newsletter

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Welcome to my English Newsletter